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Ever wonder when you come across a great deal for your favourite perfume and think why is it so much cheaper than what you usually pay for it? The first thing you notice when you spray it on yourself is that it fades much quicker than the more expensive bottle you purchased before. You think to yourself “did I just buy a dud?”.

The answer is that you could have but most likely is that you purchased a different form of your favourite fragrance. For example, previously you bought your perfume in Eau de Parfum form but this time it was Eau de Toilette.

So what's the difference you say? The difference consists of the concentration of pure perfume oil to the amount of alcohol in the blend. The higher the concentration of perfume oil, the more expensive the fragrance and the longer lasting the scent. Typically a pure perfume will not be sold in a spray bottle but in a very small bottle for the buyer to "dab" onto the skin. A little pure perfume goes a long way!

What it Means for the Ladies

Eau de Parfum (EDP)

This is lighter than Perfume, with an 8-15% concentration, and so is less expensive but still has long lasting characteristics, from 3 to 5 hours.

Eau de Toilette (EDT)

This is a lighter more delicate fragrance, with a 4-8% concentration of the essence, and is therefore most suited to everyday use. It is normally less expensive than Eau de Parfum, and lasts for 2 to 4 hours.

Eau De Cologne (EDC)

This is often referred to just as Cologne and has the greatest dilution of fragrances with a 3-5% concentration of perfume essence, lasting up to 2 hours.

What it Means for the Guys

Eau De Toilette (EDT)

This has the greatest concentration of essence generally available for men and hence lasts the longest, up to 5 hours. It is often available in either a splash or a spray.


Less strong, it is the most popular choice and lasts for 2 to 3 hours. Aftershaves are kinder to the skin than EDT's. Those with very sensitive skin should use aftershave balms.

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